Research methods psychology Lab Report Example | Topics and Well Written Essays - 750 words

Research methods psychology - Lab Report Example Although exercises promise vast number of health benefits, addiction may disturb the natural flow of life and create health problems. Scientists suggest chemical compounds such as endogenous opioids and catecholamines produced during strenuous exercise are responsible for auto addiction (Adams & Kirkby, 2002). Some researchers believe exercise addiction is a result of psychological condition related with body image and composition. Anorectic or bulimic individual may develop exercise addiction to reduce their body weight instead of vomiting. People in special professions such as long distance athletes, models, dancers etc., in which the thinness is much appreciated, are more vulnerable for exercise addiction (Cumella, 2005). Since exercises are highly encouraged for healthy living and commonly accepted by the society addiction cannot be identified easily (Cox & Orford, 2004) In our society males and females have opposite views on their body image. Thinness is preferred by most of the females while masculinity is preferred by most of males. Therefore both genders engage in exercises to obtain their desired body image in addition to health benefits. Like some other psychological conditions addiction to exercise may have a gender specific tendency. However research evidence are lacking in this area. Therefore it is important to identify any gender difference in exercise addiction. Apparently healthy 100 males and 100 females who are regular members of a gym and between 20 to 30 years of age are selected randomly from the membership registry. Members who are athletes and who have medical conditions (heart disease, pregnancy, hypertension etc.) which limit the exercises and who are known to have any psychological disorders are excluded. Questionnaire: consisted of personal details such as age, occupation etc. and several psychological questions to identify exercise addiction. These questions have a marking scale and according to the final score and the

MARKETING RESEARCH FOR A NEW MATERNITY CARE PRODUCT LINE NORTON Essay

MARKETING RESEARCH FOR A NEW MATERNITY CARE PRODUCT LINE NORTON CHILDRENS HOSPITAL - Essay Example Along this line, a marketing research is required to produce the needed information. (Please see Appendix B.) As far as identifying the problem, there is actually none. This is being stated because the hospital has the capabilities to introduce and establish the proposed maternity care unit. It is only as to how extensive the new product line should be to capitalize on the local market, which indeed appears to be a captured market, and to therefore maximize the earnings of the hospital. The concern of the top hospital men is therefore more on the leverage of answers rather than of a problem. There are no problems. Instead, there are answers that must be sought in making the final decision on whether or not to push the project. The aims of the research is (1) to obtain as much information on the reaction of the local market to the idea of establishing a full-service maternity care department or division in the children's hospital, and (2) to document all these information and data to become the basis of management on whether or not to so push through with the introduction and establishment of the new product line. The research design uses statistical data gathering with 270 responde... Aims of the Research The aims of the research is (1) to obtain as much information on the reaction of the local market to the idea of establishing a full-service maternity care department or division in the children's hospital, and (2) to document all these information and data to become the basis of management on whether or not to so push through with the introduction and establishment of the new product line. Research Design and Procedures The research design uses statistical data gathering with 270 respondents in the local community. The demographical spreads are divided into age, gender, marital status, education and income. Upon the other hand, the questions regarding preference have been anchored on the reputation of the hospital, quality of care, distance from home, advice from doctor, advice from friends, advertisements, friendliness of the staff, maternity facilities, nursery facilities and maternity insurance. In the end, the results will be quantified as to maximum, minimum, median and mean. The survey taking is to be done directly on a person-to-person basis for each respondent as this is the most effective approach. In sum, statistics will be the prime source of information and data that will serve as the main tool in the decision making process as envisioned by the management of the hospital.2 Results of the Samples 1. Overall demographics Among the respondents, the most come from females, married, aged 26 to 40, have obtained some college education, and with income range from 70,000 to 99,000, while the least come from males, never married, aged 41 to 55, high school graduates, and those with income less than 20,000. (Please refer to Appendix E.) 2. Interest in the Idea of a Children's Hospital For those